Magic Wish – Privacy Policy

This Privacy Policy describes how MAGIC WISH S.R.L. collects, uses, and protects your personal data when you use the Magic Wish mobile application.

1. Data Collected

We collect the following categories of data:

• Name, email address, phone number (optional)
• Wishlist details (event names, gift preferences, gift links)
• App usage data, device ID, IP address
• Data collected via cookies and analytics tools (e.g. Firebase, Google Analytics)
• Advertising identifiers (e.g. IDFA on iOS, Android Advertising ID) used to show and measure ads

2. Purpose of Processing

We use your data to:

• Deliver and personalize the service
• Recommend gifts
• Ensure security
• Analyze performance
• Provide customer support
• Show and measure ads through our advertising partners

3. Legal Basis (GDPR)

We process your data based on:

• User consent
• Legitimate interest
• Contractual necessity

4. Third Parties

We may share data with:

• Hosting and payment providers
• Analytics services
• Advertising partners (Google AdMob) for displaying and measuring ads in the app
• Legal authorities (if required by law)

We use Google AdMob to display ads in the app. Google and its advertising partners may use cookies, advertising identifiers, and similar technologies to serve and measure ads based on your activity. Depending on your region, you will be asked for consent (EEA/UK, and applicable US states) before ads are personalized, and iOS users are asked for App Tracking Transparency permission. You can review and change your ad privacy choices anytime from Settings → Ad Privacy Options in the app. Learn more about how Google uses data at policies.google.com/technologies/ads.

5. Data Retention

We retain your data as long as necessary to fulfill the purposes described above or as required by law.

6. Your Rights

You may:

• Access or update your personal data
• Request data deletion
• Withdraw consent
• File a complaint with a data protection authority

7. Data Transfers

We may transfer your data outside Moldova, including to the EU or USA, under appropriate safeguards.

8. Minors

Magic Wish does not knowingly collect data from users under 13 (or under 16 in the EU).

9. Security

We use reasonable measures to protect your personal data.

10. Changes

We may update this policy. Updates will be reflected in the "Last updated" field above.

11. Contact